{"id":4449,"date":"2025-05-10T13:50:58","date_gmt":"2025-05-10T13:50:58","guid":{"rendered":"https:\/\/bgbeactive.org\/services\/urban-futures-and-research\/"},"modified":"2025-11-24T10:34:36","modified_gmt":"2025-11-24T10:34:36","slug":"urban-futures-and-research","status":"publish","type":"page","link":"https:\/\/bgbeactive.org\/en\/services\/urban-futures-and-research\/","title":{"rendered":"Urban Futures and Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4449\" class=\"elementor elementor-4449 elementor-2312\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f648f e-flex e-con-boxed e-con e-parent\" data-id=\"90f648f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14ac5a3 e-con-full gsap-reveal-group e-flex e-con e-child\" data-id=\"14ac5a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-ad4fbea e-con-full e-flex e-con e-child\" data-id=\"ad4fbea\" data-element_type=\"container\" data-e-type=\"container\" data-bg-color=\"#F9E298\" href=\"https:\/\/bgbeactive.org\/services\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcff1af e-transform elementor-widget elementor-widget-image\" data-id=\"dcff1af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:180,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"446\" height=\"375\" src=\"https:\/\/bgbeactive.org\/wp-content\/uploads\/hero-arrow-right-1.svg\" class=\"attachment-large size-large wp-image-3737\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aace1c elementor-widget elementor-widget-heading\" data-id=\"0aace1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">All Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd2aa6b gsap-reveal elementor-widget elementor-widget-heading\" data-id=\"cd2aa6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Urban Futures and Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295b5b8 elementor-widget__width-initial gsap-reveal elementor-widget elementor-widget-text-editor\" data-id=\"295b5b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Researching innovative pathways to sustainable, One-Health-oriented urban development. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-706cc21 e-con-full gsap-split-title e-flex e-con e-child\" data-id=\"706cc21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a9e255 e-con-full e-flex e-con e-child\" data-id=\"4a9e255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9a02b gsap-reveal elementor-widget elementor-widget-heading\" data-id=\"3d9a02b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we offer:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f4476b e-con-full e-flex e-con e-child\" data-id=\"2f4476b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb90bb9 gsap-reveal elementor-widget elementor-widget-text-editor\" data-id=\"cb90bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Research on urban health trends and solutions<\/li><li>Prototyping active and sustainable urban spaces<\/li><li>Developing health-enhancing urban planning guidelines<\/li><li>Strategic foresight for urban policies<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cca51d7 e-con-full e-flex e-con e-parent\" data-id=\"cca51d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c933008 elementor-widget elementor-widget-image\" data-id=\"c933008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1300\" src=\"https:\/\/bgbeactive.org\/wp-content\/uploads\/hero-services-exploring-the-future-of-cities.jpg\" class=\"attachment-full size-full wp-image-3839\" alt=\"\" srcset=\"https:\/\/bgbeactive.org\/wp-content\/uploads\/hero-services-exploring-the-future-of-cities.jpg 1920w, https:\/\/bgbeactive.org\/wp-content\/uploads\/hero-services-exploring-the-future-of-cities-1024x693.jpg 1024w, https:\/\/bgbeactive.org\/wp-content\/uploads\/hero-services-exploring-the-future-of-cities-768x520.jpg 768w, https:\/\/bgbeactive.org\/wp-content\/uploads\/hero-services-exploring-the-future-of-cities-1536x1040.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0d7ed2 e-flex e-con-boxed e-con e-parent\" data-id=\"e0d7ed2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09e21ad e-con-full gsap-reveal-group change-bg-trigger e-flex e-con e-child\" data-id=\"09e21ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-94b0c0a e-con-full mobile-slider-wrapper e-flex e-con e-child\" data-id=\"94b0c0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e3a8324 e-con-full e-flex e-con e-child\" data-id=\"e3a8324\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d0adc gsap-reveal elementor-widget elementor-widget-heading\" data-id=\"76d0adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-727b9a8 e-con-full mobile-slider-wrapper e-flex e-con e-child\" data-id=\"727b9a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38711f4 gsap-reveal-delay elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"38711f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:4524,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-4524\">.elementor-4524 .elementor-element.elementor-element-cd44fa5{--display:flex;--gap:20px 0px;--row-gap:20px;--column-gap:0px;--background-transition:0.3s;--border-radius:16px 16px 16px 16px;--padding-top:14px;--padding-bottom:25px;--padding-left:14px;--padding-right:14px;}.elementor-4524 .elementor-element.elementor-element-cd44fa5:hover{background-color:#867C8C1A;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );}.elementor-4524 .elementor-element.elementor-element-3388edf img{width:100vw;height:312px;object-fit:cover;object-position:center center;border-radius:8px 8px 8px 8px;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-4524 .elementor-element.elementor-element-901d5a8{font-family:\"source-sans-3-variable\", 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.elementor-element.elementor-element-cd44fa5{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:14px;--padding-bottom:25px;--padding-left:0px;--padding-right:0px;}.elementor-widget-image .widget-image-caption{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );letter-spacing:var( --e-global-typography-text-letter-spacing );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"4524\" class=\"elementor elementor-4524 elementor-4285 elementor-4285 e-loop-item e-loop-item-4541 post-4541 project type-project status-publish has-post-thumbnail hentry industry-society location-bulgaria location-norway service-strategy-for-active-placemaking service-urban-futures-and-research\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-cd44fa5 e-con-full e-flex e-con e-child\" data-id=\"cd44fa5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/bgbeactive.org\/en\/project\/neighbourhood-democracy-in-urban-communities-eea-the-norway-grand\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3388edf elementor-widget elementor-widget-image\" data-id=\"3388edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1199\" src=\"https:\/\/bgbeactive.org\/wp-content\/uploads\/AN-hero-photo.jpg\" class=\"attachment-full size-full wp-image-3801\" alt=\"\" srcset=\"https:\/\/bgbeactive.org\/wp-content\/uploads\/AN-hero-photo.jpg 1920w, https:\/\/bgbeactive.org\/wp-content\/uploads\/AN-hero-photo-1024x639.jpg 1024w, https:\/\/bgbeactive.org\/wp-content\/uploads\/AN-hero-photo-768x480.jpg 768w, https:\/\/bgbeactive.org\/wp-content\/uploads\/AN-hero-photo-1536x959.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-901d5a8 elementor-widget elementor-widget-text-editor\" data-id=\"901d5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNeighbourhood Democracy in Urban Communities, EEA The Norway Grand\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6173ce6 e-con-full e-flex e-con e-child\" data-id=\"6173ce6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9208d11 elementor-widget elementor-widget-shortcode\" data-id=\"9208d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"project-services\"><span class=\"service-tag\"><span class=\"color-dot\" style=\"background-color:#ffda62\"><\/span> Strategy for Active Placemaking<\/span><span class=\"service-tag\"><span class=\"color-dot\" style=\"background-color:#bfd296\"><\/span> Urban Futures and Research<\/span><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e2f656 e-flex e-con-boxed e-con e-parent\" data-id=\"2e2f656\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dc8c9f9 e-con-full gsap-reveal-group e-flex e-con e-child\" data-id=\"dc8c9f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6617ab1 e-con-full mobile-slider-wrapper e-flex e-con e-child\" data-id=\"6617ab1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-40be0ad e-con-full e-flex e-con e-child\" data-id=\"40be0ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5043453 gsap-reveal elementor-widget elementor-widget-heading\" data-id=\"5043453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-004f76f e-con-full e-flex e-con e-child\" data-id=\"004f76f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82259a3 gsap-reveal elementor-widget elementor-widget-heading\" data-id=\"82259a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Depending on the goals of your project or initiative, we can work on a single service or a combination of the following:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9bb637 gsap-reveal-delay elementor-widget elementor-widget-html\" data-id=\"f9bb637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"accordion-wrapper\">\n  <div class=\"accordion-item\">\n    <div class=\"accordion-header\">\n      <div class=\"accordion-text\">\n        <div class=\"accordion-number\">01<\/div>\n        <h3>Research on urban health trends and solutions<\/h3>\n      <\/div>\n      <div class=\"accordion-icon\">+<\/div>\n    <\/div>\n    <div class=\"accordion-content\">\n      <p>We identify key health trends, assess their impact on urban communities, and develop recommendations for leaders and local authorities.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <div class=\"accordion-header\">\n      <div class=\"accordion-text\">\n        <div class=\"accordion-number\">02<\/div>\n        <h3>Prototyping active and sustainable urban spaces<\/h3>\n      <\/div>\n      <div class=\"accordion-icon\">+<\/div>\n    <\/div>\n    <div class=\"accordion-content\">\n      <p>We create scalable prototypes for active parks, plazas, and green corridors that naturally encourage movement and citizen engagement.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <div class=\"accordion-header\">\n      <div class=\"accordion-text\">\n        <div class=\"accordion-number\">03<\/div>\n        <h3>Developing health-enhancing urban planning guidelines<\/h3>\n      <\/div>\n      <div class=\"accordion-icon\">+<\/div>\n    <\/div>\n    <div class=\"accordion-content\">\n      <p>We design evidence-based guidelines for neighborhood planning that promote active lifestyles and overall well-being for residents.<\/p>\n    <\/div>\n  <\/div>\n\n  <div class=\"accordion-item\">\n    <div class=\"accordion-header\">\n      <div class=\"accordion-text\">\n        <div class=\"accordion-number\">04<\/div>\n        <h3>Strategic foresight for urban policies<\/h3>\n      <\/div>\n      <div class=\"accordion-icon\">+<\/div>\n    <\/div>\n    <div class=\"accordion-content\">\n      <p>We analyse trends, anticipate challenges, and formulate adaptive policies that foster the development and management of healthier, more sustainable cities.<\/p>\n    <\/div>\n  <\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab6522 elementor-widget elementor-widget-global elementor-global-6218 elementor-widget-html\" data-id=\"eab6522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\ndocument.querySelectorAll(\".accordion-header\").forEach(header => {\n  header.addEventListener(\"click\", () => {\n    const item = header.closest(\".accordion-item\");\n    const icon = header.querySelector(\".accordion-icon\");\n    const isActive = 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What we offer: Research on urban health trends and solutions Prototyping active and sustainable urban spaces Developing health-enhancing urban planning guidelines Strategic foresight for urban policies Projects Scope Depending on the goals of your project or initiative, we can work on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3839,"parent":4394,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4449","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BG Be Active - Urban Futures and Research<\/title>\n<meta name=\"description\" content=\"Researching innovative pathways to sustainable, One-Health-oriented urban development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bgbeactive.org\/en\/services\/urban-futures-and-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BG Be Active - 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