Active Seniors - BG Be Active

ПОДАЙ ОТЧЕТ за събитие към инициативата “Европейски ден на спорта в училище”Напред

All projects

Active Seniors

Educational Programs

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Bulgaria

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Health,Society,Sport

The health culture of older adults is an important factor for public health and quality of life.
The “Active Seniors” project aims to raise awareness about healthy living and reduce the risk of chronic diseases among people of retirement age. It also seeks to build a community of active older adults, helping to reduce loneliness and improve their mental well-being.

The Challenge

The need for an active and healthy lifestyle in older age is essential for increasing life expectancy and reducing health risk factors. Unfortunately, older adults often face difficulties using modern technologies to access reliable information on basic health topics. Although interest in moderate and low-intensity physical activities is growing, a significant number of people of retirement age still believe that sports are only for the young. This affects their attitude, motivation, and desire to stay active, as well as their need for social interaction.

The Solution

The “Active Seniors” project focuses on one of the most vulnerable groups in our society – people aged 65 and over. They need opportunities to live more fulfilling lives. Through this project, we are creating a sustainable model of support and social engagement that helps older adults build lasting habits and connections that strengthen their mental and physical well-being. This initiative is implemented with the support of Lidl Bulgaria’s largest corporate social responsibility program – “You and Lidl for Our Tomorrow”, in partnership with the Workshop for Civic Initiatives Foundation and the Bulgarian Donors Forum.

Resource Hub

Annual Report 2024

Movement Spaces

Active Schools: Designed to MOVE

Our services

Fostering a culture of sustainability by equipping residents, businesses, and municipalities with practical knowledge, skills, and tools for driving positive change.

What we offer:

Educational programs on physical activity that support holistic health
Training in sustainable living practices
Interactive workshops and seminars for organizational teams and leaders on the principles of placemaking
Leadership training in sustainable practices of the “One Health” concept
Informal sports education, including certification courses for trainers and nutritionists

Partners

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We shape tomorrow’s environment today, together.

We are a dynamic, proactive team with diverse expertise, delivering precise solutions with measurable and lasting impact.